On the back on new website design lead by Matter of Form we partnered with the MOF team For Dorchester Collection’s “Belong to the Legend” campaign, we embarked on an extraordinary creative journey, crafting a powerful advertising, print, and digital narrative that celebrates the essence of true legends. Over the course of a year, we delivered 280+ TVC, social, print, and digital assets, filming across three countries to bring this vision to life.

Collaborating with 12 international icons, including war photographer Sir Don McCullin, free diver Alessia Zucchini, and former Arsenal footballer-turned-environmentalist Mathieu Flamini, we captured the spirit of those who redefine excellence in their fields. Through compelling storytelling and stunning visuals, this campaign transcends luxury—it’s about belonging to something truly legendary.

A challenging project, but an unforgettable one